About us
Recruitment partner with deep roots
Soil under our nails and polished floors are not opposites at JobAdvice. On the contrary. That is the world we move in with ease.
JobAdvice was founded and is led by Anni Kohl, who over several decades has made professionally handled recruitment her specialty. She has built a network few can match. Together with partner and HR Consultant Dorthe Work, she combines deep industry experience with a keen eye for people, roles and organisations. With discretion, confidentiality and precision, JobAdvice creates connections between companies and candidates who can live up to each other’s expectations.
Since 1987 JobAdvice has recruited to the key positions of companies — from top leaders to specialists in historically significant industries. We were the first professional recruitment partner for the agricultural sector — from larger estates and farms to forestry, horticulture and other export businesses. Today we remain leading in the niche we helped to create.
Being a headhunter is a special craft
JobAdvice makes a difference for companies where generations, ownership and operations have shaped culture and leadership. We meet owner-managers, boards, investors and specialists with high work ethic and personal commitment — and we bring the same to the table. It takes empathy, courtesy and sensitivity to be an ambassador for both company and candidate, and to bring calm around decisions that are rarely simple.
As headhunters we know the reality behind the titles: the owner-manager’s view of the next generation, the board’s need to explore the market quietly, and the candidate’s doubts before a conversation can even take place. We also know the difference between a profile that looks right on paper and a person who can succeed in the role.
JobAdvice has its head office in the protected building Nordisk Frøkontor at Havnegade in Copenhagen. Our historic address with roots in seeds and trade suits us well, because we know, more than most, that you reap what you sow.
ETHICS
When trust is at the core
In recruitment we work with sensitive information that can have consequences if it lands the wrong place. A potential change in leadership, a confidential exploration or a candidate’s personal considerations about a career change require clear boundaries.
At JobAdvice we take pride in being recognised for our loyalty and responsibility. For us ethics are not soft values. Integrity, discretion and confidentiality are prerequisites for a successful recruitment.

Pioneer within recruitment
Anni Kohl is founder and CEO of JobAdvice and a pioneer within recruitment for the agricultural sector — from larger farms, estates and manors to forestry, horticulture and other export businesses. As the first professional provider of recruitment and advisory services, she made the field her specialty already in 1987.
Ever since, she has been a loyal partner and ambassador for companies, owner-managers and candidates across the entire value chain. It speaks for itself that Anni Kohl has been trusted to fill the same position again after 27 years.
Erfaring
- Founder and CEO of JobAdvice
- Trusted advisor to owner-managers, boards and candidates
- Experienced in leadership advisory and organisational development
- Developed and led many 2-year leadership programmes for owners, directors and managers via GLS-A
- Educated in the financial sector, with HR and Mini-MBA on top
The personal, professional approach to performance management

Confidential advisor with feet on the ground
Dorthe Work is partner and HR Consultant at JobAdvice, responsible for our CandidateBank as well as search and selection. Her daily base is our office in Juelsminde, Jutland.
Dorthe Work is a trained farmer from France and holds a green certificate. She has personally run larger farms in both Denmark and abroad. She meets everyone with an industry understanding anchored in practical leadership. With international experience, cultural understanding and a sharp eye for people and possibilities, Dorthe Work advises when the next career steps are placed in our hands.
Erfaring
- Partner and HR Consultant at JobAdvice
- Trained farmer and self-employed entrepreneur in France
- Organiser and host for organisations in the agribusiness sector
- PA for Danish investors with castles and estates
- Certified in personality assessment
The personal, committed approach to good solutions
